Whether it can make people feel emotional or empathy when they hear it, this is a goal of our professional anchor. For example, like Musk. The man who will immigrate humans to Mars. How do you feel after listening to it? Anyway, after listening to it, my whole body is full of motivation unconsciously. This man is worthy of admiration. Ma Yun's Taobao, in the past, said the most is to make the world no difficult business. After listening to this, do you have any urge to go to Taobao to open a store? Make a fortune with Papa Ma, this is the label of mission vision.
Secondly, the professional label , which is the skill/direction you are good at. For example, Dadong has operated millions of online education projects in the past 5 years, and has a stable output of 3000W of revenue every quarter. There are Fax List many examples, such as the famous teacher on a certain sound, the leader of the Chinese grading team for the 10-year college entrance examination. These summaries with numbers and rankings must be particularly prominent when we create professional labels! Because users can't remember things that are too abstract. The third word is called the value label. A certain sound has a wealth management blogger.
The first sentence of his personal introduction is that he has never let customers lose money. After listening to this, do you really want to give him money and let him help with financial management? There is a strong sense of value in this. Qunxiang 641 will also often say a word, share 10 entrepreneurial dry goods in the circle of friends every day and bring you to know 100 CEOs. These are all value labels. In addition, there is a skin care brand in the Netherlands that makes a lot of money in a low-key manner. His slogan is to be your skin consultant, which is also a value label.