The boy gave the girl a skin care product, but the girl developed a facial infection after using it, and finally found out that the boy bought an unknown inferior product. The line at the end of the film is eye-catching, "please look for big brands when buying skin care products, the quality is guaranteed". (don't consider creativity, just understand the meaning) i think that after you see this advertisement, you will think about it when you buy it next time. Fear marketing for chocolate is inappropriate, while skincare is very reasonable.

This is because fear marketing is mostly applicable to remedial and preventive practical products (such as skin care products, insurance), but not to purely hedonic products (such as chocolate, video games). (two) so, what exactly is special email list fear marketing? How should the copy focus on the appeal of fear? In fact, with regard to the activation of fear, you have one and only two directions: appeal to the seriousness of the present state, and emphasize the possibility of future risks 1. Appeal to the seriousness of the present state what is the severity of the appeal to the present state? Let's take xiao ming as an example.

For example, xiao ming is tired of learning, and he does not seek to improve, resulting in particularly poor academic performance. This is xiao ming's current state. So how to activate his sense of fear, so that he becomes motivated? You can say this: "xiao ming, your current age is a good time to learn knowledge. If you miss it, you will never come back. Don't you know how to cherish it?" this is actually appealing to xiaoming the seriousness of "the state of being unmotivated at the moment", making him feel fear that "time will never return".