With the development of the Internet, many methods of marketing and promotion are now carried out through the Internet; now many APPs use various methods to pull new ones, such as the common way of sharing with friends is one of them; the author of this article shared Let's take a look at several ways to play in APP fission and pull new. Before we explained the underlying logic of APP fission, today's article will cover a lot of details of APP fission, mainly including three aspects: sharing form, invitation form, and reward scheme.
1. APP sharing form The social fission value of APP is composed of many elements. One of the most basic elements is the form of connecting users, that is, the form of sharing. At this time, with some content and interaction, social interaction can become meaningful. There are many specific sharing forms of APP. If the job title email list style of sharing to WeChat is used as a classification, there are mainly text, web pages, pictures and small programs. The form of text sharing mainly exists in e-commerce apps, mainly in the form of passwords. When a user opens an individual e-commerce APP and shares a promotional item or a red envelope activity, a text password will be automatically generated and copied; and the system will be continuously optimized to ensure that the content of the copy is not repeated, and then the user will be guided to open WeChat; when When users open the friend dialog or circle of friends, they can paste and develop them directly, which has become the main form for some e-commerce apps to obtain traffic from WeChat.
The form of web link sharing was absolutely mainstream before, and is now one of the common forms. Specifically, the H5 landing page is used as the carrier; the title is the core of attracting users. The more eye-catching the title, the higher the open rate. When the user opens the web page, they will see information browsing similar to the APP, but not all the information. Instead, the user will use the instructions of "open the APP to view all" and similar words, and use the third-party deep linking technology to realize the APP. direct downloads; it not only optimizes the user experience, but also shortens the conversion path.
The form of picture sharing is a communication material that I think is very suitable for the WeChat environment. You can save the picture and share it in the circle of friends, or you can directly jump to WeChat and share it to the WeChat group; of course, the more important thing is to design the visual effects for the shared pictures. , optimize from elements such as color, collocation, layout, copywriting, etc., to maximize the attraction of users to accept the invitation; in terms of picture content, it can be pure text content, such as golden sentences, snippets, etc., or it can be product photos, beautiful scenery, Literary illustrations, etc. are matched with the text.
The mini-program sharing form was born in recent years and has been adopted by more and more apps. When users open the app and share the content to the WeChat group, it will appear as a mini-program; because the experience of mini-programs is relatively Lightweight, in line with the usage habits of WeChat users, the communication effect is often better, and it can be associated with the official account. Moreover, after the applet participates in the fission, users can share directly without returning to the APP; of course, users can also jump to the APP when using the applet to complete the return guidance from the applet to the APP, so as to realize the growth of the APP. 2. Invitation form of APP For APP fission, letting users share is only the first step. The sharing form solves the problem of users seeing "you invite me"; and successfully inviting users is the second step, and the invitation form solves the problem of "you invite me". Only when the invitee actually touches the APP (that is, can confirm the action of the invitation), the APP fission is completely completed.